PSE has renewed multi-year terms with D.C.-based GEICO as a participating sponsor to the Nation’s Triathlon’s Military Challenge, a sub-race that has grown each and every year. In 2011, the first rate Military Challenge, held in our nation’s capital, grew to host 750+ participants consisting of military personnel from the Army, National Guard, Navy, Air Force, and Marines. GEICO will continue to receive strategic brand messaging and interaction with these military personnel to communicate its call “1-800-Military” for your insurance needs.