Precision Sports Entertainment (PSE) is continuing its long standing relationship and role with the New York City Triathlon through 2014. PSE will continue to handle sponsorship sales for the premier, tier A, participatory sport held on July 6-8th in 2012. Over the years, PSE has secured Nautica as the title partner, RCN as the current presenting sponsor, Janus Funds, Muscle Milk, Cytomax, Toyota, Jamaica Tourism, All Whites, Gatorade, Clif Bar, Orbea, Orca Swimwear, Qdoba and a host of other partners, helping to build the New York City Triathlon into one of the most activated sponsorship platforms in the sport of triathlon. PSE, working in tandem with the NYC Triathlon team for 11 straight years, has also created and sold naming rights to the sub-events such as the PR-hit Underwear Run, fun Toddler Trot, adorable Diaper Derby and the 2-day Sports & Fitness Expo all held on Triathlon Race Weekend.