PSE has been selected by Sunsweet Growers Inc. to develop a strategic sponsorship and sampling initiative for the 2010 Fall season for its brand, PlumSmart.  PSE has successfully executed sampling campaigns for sister brand, Boosters, over the past two years.  PSE will strategically position PlumSmart at women-focused health and wellness related events throughout Connecticut and New Jersey.   PSE will leverage its extensive network of health-related event producers, identify targeted events, evaluate proposals and negotiate sponsorship terms.  PSE will also handle in a turnkey manner all on-site sampling and create the PlumSmart brand experience on site.