Click here to download the "The Growing Popularity of Sponsorship Sales Agencies."

Revisiting The Essentials_ Sponsorship Sales - Sponsorship.pdf 

http://www.nytimes.com/2011/09/09/health/nutrition/09urbathlete.html 

http://www.usatriathlon.org/news/2011/08/17/sgma-report-u-s-triathlon-participation-reaches-2-3-million-in-2010/44179?ngb_id=12

http://www.dailymail.co.uk/news/article-2003121/Ex-PE-teacher-Charlie-Futrell-90-oldest-man-EVER-complete-U-S-triathlon.html

http://www.runnersweb.com/running/rw_news_frameset.html?http://www.runnersweb.com/running/news_2011/rw_news_20110317_RWire_Marathon.html 

http://www.details.com/culture-trends/critical-eye/201003/triathlon-the-new-status-symbol

Passionate and Dedicated at Age 70

http://online.wsj.com/article_email/SB10001424052748703506904575592800623313806-lMyQjAxMTAwMDAwODEwNDgyWj.html

http://www.prweb.com/releases/prweb2010/10/prweb4696854.htm 

http://www.nytimes.com/2010/10/24/fashion/24triathlon.html?_r=1&scp=1&sq=Triathletes%20Swim&st=cse

http://www.nj.com/gloucester/index.ssf?/base/news-16/1287303923293830.xml&coll=8 

http://www.prweb.com/releases/2010/09/prweb4544554.htm

On Sunday, September 12th, 2010, the Nation's Triathlon broke the record for most triathletes (4,800) competing in an Olympic Distance triathlon in North America.  In only its 5th year, the Nation's Triathlon also had over 7,000 registrants for the world class race. The two-day Sports and Fitness Expo held at the prestigious Washington Hilton in downtown D.C. attracted over 15,000 attendees.  Precision Sports Entertainment was on hand to help coordinate, manage and service all corporate partners throughout the race weekend. We offer a special thank you to all our 2010 Nation's Triathlon sponsors.

http://runningusa.org/node/57770#58551

http://triathlon.competitor.com/2010/07/news/lance-armstrong-to-race-triathlon-in-2011-2_10402

“At 44 years old, a friend convinced me to do my first triathlon.  What a rush!  1 year later I haven’t looked back one bit.  I’ve done 5 triathlons and just completed my first half-ironman.  One of the things I love is the people you meet; educated, motivated and very successful both professionally and personally.  Having spent 25 years in the advertising business I can tell you, this is an influential group of people that advertisers want to reach.  Yes, the endemic products to the sport, but also financial service companies, automotive, wireless, travel and many more.  These people spend money…….and others follow their lead.”

- John Feyrer, Vice President of Sales, CBS MaxPreps, Inc.

"I've spent 15 years in sports marketing and the past 2 years participating in duathlons and triathlons as part of my extracurricular activities.  From someone devoted to the sponsorship business, I am excited to see corporate America embracing this growing property.  The demographics and psychographics are extremely attractive for brands that want to target athletes who are fully engaged to the races in which they participate. “

- Sean Downes, Director, Corporate Entertainment Solutions,  Madison Square Garden

http://www.usatriathlon.org/news/2010/07/01/usa-triathlon-eclipses-800-official-clubs/36928

(March 22, 2010 as found on examiner.com)

MSG Network has a new channel, MSG Varsity, which covers high school sporting events in the tri-state area. In addition, the NYC Department of Education is opening the Public School Athletic League up to potential sponsorships in hopes of increasing funding and activities for the league.

http://www.examiner.com/x-31765-Long-Island-Marketing-and-Communications-Examiner~y2010m3d22-Everything-can-have-a-sponsor-including-NYC-high-school-sports

(April 1, 2010 as found on promomagazine.com)

Recent research has found that “promotion/sponsorship from the company” is more effective in the minds of the consumer than the traditional advertising. This underscores the importance of companies using a new engagement model when promoting their products and services.

http://promomagazine.com/eventmarketing/0401-events-engaging-consumers/

(April 13, 2010 The Janesville Gazette)

Tawnya Hagen, an endurance sport enthusiast and participant opened a running shoe business. In the article, she talks with confidence that running is a sport that will thrive through both bull and bear economies as well as about how endurance sports permeate every aspect of her life.

http://gazettextra.com/news/2010/apr/13/new-store-owner-believes-running-recession-proof/

(May 20, 2010 on triathlon.org)

Multisport participation is at an all time high, as demonstrated by USA Triathlon reaching its highest membership numbers of all time (as of March, 2010). This trend really hammers home the fact that many Americans are taking their fitness goals seriously and are very motivated.

http://www.triathlon.org/news/article/usa_triathlon_membership_reaches_all-time_high/

(June 21, 2010 on competitor.com)


Washington Mayor Adrian Fenty highlighted a field of more than 2,000 competitors Sunday in the inaugural Washington DC Triathlon, which featured Sprint and Olympic distance courses that wound through the city’s monumental corridors before finishing along Pennsylvania Avenue.

http://triathlon.competitor.com/2010/06/news/mayor-adrian-fenty-finishes-16th-at-washington-dc-triathlon-%e2%80%8e_10181#ixzz0tCyualro

(July 16, 2009 in The Wall Street Journal)


As Unemployed Amp Up Their Training, Marathon Results and Participation Rise Laid-off Americans are using their newfound free time to pursue fitness goals and are pushing participant numbers of triathlons to all time highs. As the article suggests, training for triathlons and endurance sport events provides a necessary outlet and structure for people in need.

http://online.wsj.com/article/SB10001424052970204261704574274070492669550.html

(December 9, 2008 on runningnetwork.com)
Despite the downturn in the economy, the recession has not had a damaging effect on the industry. In fact, the industry has been increasing in popularity and participation, perhaps because people need an outlet during such stressful times.

http://www.runningnetwork.com/read_new/industry-news-triathlon-recession-proof