“At 44 years old, a friend convinced me to do my first triathlon.  What a rush!  1 year later I haven’t looked back one bit.  I’ve done 5 triathlons and just completed my first half-ironman.  One of the things I love is the people you meet; educated, motivated and very successful both professionally and personally.  Having spent 25 years in the advertising business I can tell you, this is an influential group of people that advertisers want to reach.  Yes, the endemic products to the sport, but also financial service companies, automotive, wireless, travel and many more.  These people spend money…….and others follow their lead.”

- John Feyrer, Vice President of Sales, CBS MaxPreps, Inc.

"I've spent 15 years in sports marketing and the past 2 years participating in duathlons and triathlons as part of my extracurricular activities.  From someone devoted to the sponsorship business, I am excited to see corporate America embracing this growing property.  The demographics and psychographics are extremely attractive for brands that want to target athletes who are fully engaged to the races in which they participate. “

- Sean Downes, Director, Corporate Entertainment Solutions,  Madison Square Garden