PSE and Salming have agreed to terms for the 2020 and 2021 Savage Race Series. Salming, a premier OCR footwear, will continue with its comprehensive and integrated sponsorship program with Savage Race. As the official footwear and series-wide partner, Salming will receive many marketing benefits, including but not limited to, branding, on-site engagement, print advertising, database marketing, social media, e-commerce and internet exposure across all thirteen (13) races in 2020 and 2021.
PSE has agreed to terms with Zevia to continue as the "Official Zero Calorie Beverage" of the Savage Race series in 2020. Zevia will receive comprehensive marketing benefits including but not limited to branding, on-site engagement, print advertising, database marketing, social media, obstacle naming rights and internet exposure. In 2020, Zevia will add the presenting sponsorship of Savage Jr, a kid's obstacle course race held during all race weekends (13), and will receive a host of major dominant sponsorship benefits tied to the kid's race series.
Continuing with its long-standing relationship dating back 10 years, PSE has once again been retained by Sunsweet Growers to disseminate its Mangos dried fruit product in various markets across the country. PSE will negotiate terms with premier events, targeted to a specific demographic, and execute sampling at those events.
PSE has reached an agreement with Jamaica Tourism to sponsor the Danbury Hat Tricks and the Danbury Arena. Jamaica Tourism will be the presenting partner to the Danbury Hat Tricks "Jamaica Night" on January 18, 2020. Jamaica Tourism will receive extensive branding, on-site engagement, database marketing, social media, and more as part of the new relationship. The Danbury Hat Tricks will promote the theme night and encourage spectators to wear their Jamaica "colors". The spectator with the best colors will be awarded an all-expense paid trip for four (4) to the beautiful island of Jamaica.
Savage Race and PSE have agreed to terms on a multi-year agreement for PSE to continue handling sponsorship sales for the premier obstacle course race series. PSE will pursue and secure corporate partners at all levels for the series. The award-winning Savage Race has established itself as one of the more popular obstacle course races. Over the years, Savage Race has cemented its reputation as a premier service provider in the industry.
PSE has reached an agreement with Smile Direct Club to sponsor eight (8) bridal shows across the country this Fall into Spring 2020. Smile Direct Club will receive extensive branding, premier on-site engagement, pre-show email communication, social media visibility, pre-event media linkage and much more to generate customer leads and scans. The multi-day bridal shows will take place in California, Denver, Florida, Arizona, North Carolina, Texas, Georgia and Kansas City, MO.
PSE has secured a sponsorship with Sleep Number on behalf of its client, the Danbury Arena and the Danbury Hat Tricks professional hockey team. As part of the partnership, Sleep Number will receive year-round in-arena branding, hospitality options, on-site engagement opportunities and promotional rights to drive awareness and business to an engaged, passionate and family-friendly audience.
PSE has reached an agreement with NYCRUNS to handle all aspects of sponsorships sales for their portfolio of races throughout the metro New York region, including but not limited to, the Brooklyn Marathon and Half Marathon held in October and the Big Apple Half Marathon held in iconic Central Park in December.
PSE will continue to manage and execute the Altice Winning Connection promotion on behalf of MaxPreps.com, the source for high school sports. PSE will handle the 3-event activation program with the first on-site event promotion taking place in the Midwest in October 2019. PSE will once again execute all on-site award presentation coordination and management and support the event with a local public relations effort. MaxPreps will identify the winning play in three sports - football, basketball and baseball/softball and will honor the winning tandem at their high school campus.