PSE has agreed to title sponsorship terms with Toyota for the HBCU New York Football Classic, a college football game between Morehouse College and Howard University held at MetLife Stadium on September 17, 2022. The new name of the Classic will be Toyota HBCU New York Football Classic. The new name, with logo lock-up, will be communicated in all promotional and collateral materials. As the dominant title partner, Toyota will also receive a comprehensive list of integrated marketing benefits as part of the multi-year partnership.
PSE has renewed sponsorship terms with Comcast Xfinity for its client, the Montclair Jazz Festival. Comcast will once again sponsor the Grand Finale festival held in Montclair, NJ in September 2022. Comcast will activate with extensive on-site presence as well as internet and marketing benefits.
On behalf of its client, the New Jersey State Triathlon, PSE has procured Rothman Orthopaedics to be the official orthopedic group for the premier race held in July 2022. Rothman Orthopaedics will receive a host of benefits for its sponsorship including, but not limited to, branding, category exclusivity, social media and database marketing.
Recently, PSE has secured sponsorship programs with the U.S. Army, U.S. Air Force, Yolked, Zero22, State Farm, Vermont Rocks and iVO2 Infusion for its client, Savage Race. Each partner has customized marketing benefits which will expose their organization and product/service to Savage Race's engaged and brand loyal participants and spectators.
PSE has secured Barclays Financial and U.S. Air Force for sponsorship of its client, the HBCU New York City Football Classic, a college football game between Morehouse College and Howard University, held at MetLife Stadium on September 17, 2022. Barclays and U.S. AIr Force will receive a host of benefits, including, but not limited to, sponsor status, tickets, broadcast commercial inventory, in-stadium advertising and on-site engagement.
PSE has renewed terms with i-Health for its Up4 Probiotic product to handle sampling and education to obstacle course racers across the country. PSE will continue to handle pre-event coordination, educate staffing on the benefits of Up4 and execute on-site logistics, marketing assets and exposure and trial to attendees.
PSE has been renewed by Jazz House Kids to continue representing the Montclair Jazz Festival and its other music performances in its corporate partnerships. PSE will continue to pursue premier partners and official and participating partners for the world-class jazz music festival held in northern New Jersey in September 2022
PSE has signed Hoist Hydration and Battle Bars to sponsor the 2022 Savage Race series, taking place across the country from March 2022 through November 2022. Hoist Hydration and Battle Bars will receive a number of promotional assets to engage Savage racers, including, but not limited to, category exclusivity, official sponsor status, on-site experiential, database marketing, email, branding and social media.
PSE has signed the U.S. Army and Woke Up! Energy to sponsor the final 2021 Savage Race, taking place in Dade City, Florida on November 13-14. U.S. Army and Woke Up! Energy will receive a number of promotional assets to engage Savage racers, including, but not limited to, on-site experiential, database marketing, email and social media. Both partners will also receive branding at the race.