On behalf of the 2023 Visit Lauderdale Food & Wine Festival, PSE has signed Smithfield to a naming rights sponsorship to the festival's now "Smithfield Poolside BBQ Battle" held on January 13 at the Hyatt Centric Las Olas. Smithfield will receive dominant branding and alignment with premier unique positioning as well as extensive engagement and promotional benefits.
The PSE brand promotions unit has been selected by NPR Podcasts to handle activation for their sponsorship of the Toyota HBCU New York Classic presented by Walmart, which PSE has been a part of since last summer. On behalf of NPR, PSE will handle all aspects associated with on-site activation at the game's YardFest Fan Festival which will be held on September 17, 2022. PSE will handle staffing, logistics, on-site branding, marketing and operations associated with the activation.
The PSE brand promotions unit has once again been retained by Sunsweet Growers to handle activation for their clinical events. PSE will handle all aspects associated with the sampling, education and product trial platform at two clinical shows in Washington, D.C. and Anaheim, California. PSE will handle staffing, logistics, marketing and operations associated with the campaigns.
PSE has procured Zero FG Energy Drink as the official energy drink of Savage Race. As part of the series-wide partnership, Zero FG Energy Drink will receive category exclusivity, on-site branding, promotional assets, database marketing, social media communication and much more.
On behalf of its client, the New Jersey State Triathlon, PSE has procured BMW and Yolked as sponsors for the world-class triathlon held July 15-17, 2022. BMW and Yolked will receive customized benefits as part of their sponsorship platform. The New Jersey State Triathlon continually is voted one of America's top tirathlons.
PSE has secured sponosorship programs with the Illinois Air National Guard, Maryland Air National Guard, WOD Outlet, Veii Apparel and River Bend CBD for its client Savage Race. Each partner will receive tailored benefits that will connect Savage Race's engaged and brand-loyal participants and spectators to the partner's marketing objectives.
PSE has renewed sponsorship terms with Cricket Wireless for its client the Montclair Jazz Festival. Cricket Wireless will once again sponsor the Jazz House Kids Scholors program, which provides musical education to the underserved community.
Rao's, with its headquarters in New Jersey, will support the Montclair Jazz Festival Grand Finale, held in Montclair, NJ on September 10, 2022. Rao's will activate with extensive on-site presence as well as receive internet and marketing benefits.
PSE has agreed to title sponsorship terms with Toyota for the HBCU New York Football Classic, a college football game between Morehouse College and Howard University held at MetLife Stadium on September 17, 2022. The new name of the Classic will be Toyota HBCU New York Football Classic. The new name, with logo lock-up, will be communicated in all promotional and collateral materials. As the dominant title partner, Toyota will also receive a comprehensive list of integrated marketing benefits as part of the multi-year partnership.
PSE has renewed sponsorship terms with Comcast Xfinity for its client, the Montclair Jazz Festival. Comcast will once again sponsor the Grand Finale festival held in Montclair, NJ in September 2022. Comcast will activate with extensive on-site presence as well as internet and marketing benefits.