To begin 2021, PSE has agreed to terms with the following sponsors for the 2021 Savage Race Series: Ballew Nutrition, Zest Tea and Op 2 Labs (Frog Fuel). Each sponsor campaign varies in benefits and sponsored races. Op 2 Labs will sponsor all races across the entire 13-race series, while Ballew Nutrition and Zest Tea will geo-target races based on their marketing strategies and goals.
PSE has been hired by Victory Sports to develop its corporate sponsorship portfolio for its motocross racing series'. Victory Sports is one of the premier motocross racing production companies in the country, staging world-class races throughout the southeast. PSE will be tasked with developing corporate partnerships at all levels for the race series' and PSE will also target key categories for sponsorship.
PSE has been hired by A7FL to develop its corporate sponsorship portfolio for its 7-on-7 football league held April through July in four markets - NJ, MD, FL and CA. The league has a strong digital and video support campaign across the country. PSE will be tasked with developing partnerships at all levels from presenter to participating sponsors for the league.
On behalf of Savage Race, PSE agreed to partnerships with the Natalie's Orchid Island Juice and Fit Bar for Savage Florida, which was held in Dade City, Florida on November 14-15th. Save Race is a first-rate obstacle course race series that is one of a select few to stage races in 2020. With precautions in place, Savage Florida, usually one of the larger Savage races, had strong attendance for its mid-November race. Natalie's and Fit Bar received a host of marketing benefits for their partnership.
On behalf of Boxcar, a leader in drive-in movie showings, PSE has developed a presenting partnership with Lincoln for one of its dealerships to provide a VIP experience for its current Lincoln owners. Lincoln will stage a drive-in movie at its dealership around Thanksgiving. Lincoln owners will be invited to the showing, which will spotlight a Christmas movie. Lincoln will receive the opportunity to message, entertain, capture data and showcase new product launches at the dealership to their VIP customers.
PSE has agreed to sponsorship terms with BMW to sponsor Montclair Jazz Festival's "Jazz by Starlight" VIP concert held in Montclair, NJ in October. BMW will receive on-site engagement with vehicle displays and other promotional benefits directed at the festival's premier VIP donors.
On behalf of Savage Race, PSE has secured partnerships with the Op2 Labs, Super Coffee and P-3 Supplements. The partnership between Savage Race and Op2 Labs is a multi-race program for the remainder of the racing season while partnerships with Super Coffee and P-3 Supplements are for the Savage Florida race held in November.
On behalf of Savage Race, PSE has confirmed partnerships with the U.S. Army Warrior Fitness Team and the Watermelon Association for Savage Georgia, held September 26, 2020 and Savage Dallas, held October 10, 2020. Each partner will receive on-site display; however, the U.S. Army Warrior team will also receive additional brand recognition, social media, database marketing and on-site branding.
PSE has secured corporate sponsorships for its client, the Montclair Jazz Festival, the Garden State's largest Jazz Festival and produced by Jazz House Kids. PSE has agreed to terms with Lincoln Automotive and Lincoln of Wayne for a presenting sponsorship to its live events held in September. Lincoln will receive on-site engagement with vehicle displays at its two (2) events. Lincoln will activate the partnership by motivating festival attendees to enter vehicles by donating to Jazz House Kids' mission for each vehicle entry.
PSE has also agreed to terms with Cricket Wireless to become the presenting partner to the Montclair Jazz Festival's Jazz House Kids Scholars program. This program provides tuition assistance to ten (10) Jazz House Kids students.
Both sponsorships provide unique dominant brand positionings as the presenting partners, high visibility brand awareness, social media and database marketing.