July, 2015 - PSE renews with official airline

PSE once again renewed terms with Jet Blue Airways for its sponsorship of the 2015 New York City Triathlon.  Jet Blue remained as the official airline for the premier, world class triathlon race.  As the official airline partner, Jet Blue also received signage, category exclusivity, display space, promotional elements, Internet visibility and much more.  Jet Blue activated on-site within the finish line festival with branding and messaging on all triathlete timing receipts and a photo booth promotion which was shared through their social media platforms.