On behalf of its client B. Lilley Productions, Inc. and its premier New York Air Show, PSE has signed terms with Norwegian Air International to be an official sponsor of the show, which is held July 1-2, 2017. Norwegian Air will receive a host of marketing benefits including but not limited to display space, advertising, Internet visibility, hospitality, database marketing and public relations. Norwegian Air will also run two activation programs (online and on-site) to generate new business leads.