PSE Signs Toyota To Title Sponsorship Terms With HBCU New York Football Classic

PSE has agreed to title sponsorship terms with Toyota for the HBCU New York Football Classic, a college football game between Morehouse College and Howard University held at MetLife Stadium on September 17, 2022. The new name of the Classic will be Toyota HBCU New York Football Classic. The new name, with logo lock-up, will be communicated in all promotional and collateral materials. As the dominant title partner, Toyota will also receive a comprehensive list of integrated marketing benefits as part of the multi-year partnership.