PSE has agreed to terms with Zevia to continue as the "Official Zero Calorie Beverage" of the Savage Race series in 2020. Zevia will receive comprehensive marketing benefits including but not limited to branding, on-site engagement, print advertising, database marketing, social media, obstacle naming rights and internet exposure. In 2020, Zevia will add the presenting sponsorship of Savage Jr, a kid's obstacle course race held during all race weekends (13), and will receive a host of major dominant sponsorship benefits tied to the kid's race series.
