PSE has secured 2017-2018 sponsorship terms with Renegade Brands (Sweat X) on behalf of the East Coast Hockey League (ECHL), a professional hockey league based in Princeton, NJ. Sweat X will become the official detergent and odor eliminator of the league and they will receive a host of marketing benefits including but not limited to placement on partner's network broadcast, social media promotion as the title partner to the "Sweat X Filthy Plays of the Week," and access to the equipment managers for all 27+ teams.