PSE has reached an agreement with Jamaica Tourism to sponsor the Danbury Hat Tricks and the Danbury Arena. Jamaica Tourism will be the presenting partner to the Danbury Hat Tricks "Jamaica Night" on January 18, 2020. Jamaica Tourism will receive extensive branding, on-site engagement, database marketing, social media, and more as part of the new relationship. The Danbury Hat Tricks will promote the theme night and encourage spectators to wear their Jamaica "colors". The spectator with the best colors will be awarded an all-expense paid trip for four (4) to the beautiful island of Jamaica.