PSE has been assigned to activate the "MaxPreps Heart of the Game presented by Whataburger" campaign. The activation executed by PSE will spotlight three outstanding high school coaches who have inspired student-athletes to learn the virtues of teamwork, competitiveness, practice, and hard work by awarding them in their local community. PSE will handle all aspects associated with the mini-tour including event staffing, logistics and operations, scheduling & pre-event coordination, and on-site management. PSE will also execute a local public relations campaign at all three stops. The tour will take place in the southwest at the close of the year.