PSE has secured corporate sponsorships for its client, the Montclair Jazz Festival, the Garden State's largest Jazz Festival and produced by Jazz House Kids. PSE has agreed to terms with Lincoln Automotive and Lincoln of Wayne for a presenting sponsorship to its live events held in September. Lincoln will receive on-site engagement with vehicle displays at its two (2) events. Lincoln will activate the partnership by motivating festival attendees to enter vehicles by donating to Jazz House Kids' mission for each vehicle entry.
PSE has also agreed to terms with Cricket Wireless to become the presenting partner to the Montclair Jazz Festival's Jazz House Kids Scholars program. This program provides tuition assistance to ten (10) Jazz House Kids students.
Both sponsorships provide unique dominant brand positionings as the presenting partners, high visibility brand awareness, social media and database marketing.