PSE has been hired by The Chief Fund to handle public relations for its charitable fitness event held September 12, 2021. PSE will use various public relations tactics to generate publicity for the goodwill fundraising event. The Chief Fund is a military inspired workout that helps shine a spotlight on combat wounded and disabled veterans and other military veterans. Money raised goes to The Chief Fund, which supports these veterans and their families to provide housing accommodations, medical expenses, transportation and other needs. The CrossFit-style fitness event is designed to push participants physically, mentally and emotionally.