PSE On the Mark

What we've been up to

January, 2015 - UPenn agrees to terms with Love Run

PSE has agreed to terms with the University of Pennsylvania Health System on behalf of its client, The Love Run in Philadelphia, a 15,000 participant half-marathon held in late March.  UPenn will receive marketing benefits in exchange for its sponsorship, including but not limited to web site exposure, social media, on-site displays, database marketing and branding.  In addition to its sponsorship investment, UPenn will provide EMT services to support the race participants. 

January, 2015 - Latitude Gear RX official merchandiser of Super SteelFit

PSE has agreed to terms with Latitude Gear RX to become the official merchandiser of the 2015 Super SteelFit Championships. Latitude Gear RX will receive a number of marketing benefits in exchange for their support of the functional fitness event series.  

January, 2015 - GEICO Military supporting Liberty Lightning 9K

PSE has secured GEICO Military as the official auto insurance for the Liberty Lightning 9K race held at Liberty State Park in Jersey City, NJ on Saturday, May 16th 2015. The race is staged by the Liberty Run Foundation, which organizes events and programs that support our nation’s military. GEICO Military will receive a host of sponsorship benefits including but not limited to category exclusivity, on-site exhibiting, Internet exposure, branding, database marketing, and promotional opportunities.  

November, 2014 - Alanic Sports signs on

Precision Sports Entertainment has reached an agreement on behalf of its client, CGI Racing, with Alanic Sports apparel on a sponsorship program across multiple endurance races.  Alanic Sports will become the official apparel provider for the Love Run Philadelphia, Unite Rutgers Half Marathon, New Jersey State Triathlon, Black Bear Triathlon and the Perfect 10 Miler, an all women's race series.  Alanic Sports will receive a number of marketing benefits as part of the multi-race sponsorship campaign.

November, 2014 - PSE executing Valentine's Day promotion

PSE has been hired by Sunsweet Growers to execute a turnkey guerilla marketing and social media campaign for Chocolate Plum Sweets.  PSE conceptualized the promotion that will include enlisting Treat Ambassadors in three (3) major cities (New York City, Philadelphia & Boston) for a February 14th, Valentine's Day execution.  The Treat Ambassadors will encourage people to share the Valentine's Day love by giving a "hug and get a treat, from Sunsweet." The Treat Ambassadors, donning Sunsweet branded apparel, will be stationed in strategic high traffic locations throughout the cities disseminating coupons and samples of Sunsweet's Chocolate Plum Sweets. Treat Ambassadors will also encourage consumers to send a message of love to someone via social media outlets and use #PSsweettreat.

November, 2014 - PSE secures Carson Group partners

PSE has secured multiple corporate partners for CGI Racing and their host of running events throughout New Jersey and Pennsylvania.  PSE has agreed to terms with Bondi Band, Pro Compression, Biocodex USA and Need to Meet. Partnerships range from exhibiting at multiple races to being participating sponsors for the races.

November, 2014 - PSE marketing event near iconic landmark

PSE has been hired to handle all sponsorship sales & services, event marketing and public relations for the Liberty Run Foundation’s Liberty Lightning 9k Run scheduled for May of 2015 at Liberty State Park, NJ.  PSE will build the corporate sponsorship portfolio for the race and then handle all sponsor services.  PSE will also develop a strategic marketing plan to build awareness and, ultimately, drive participant registration. The plan will also include a pre-event public relations extension.  

October, 2014 - PSE renews sponsors for Super SteelFit

PSE has renewed terms with Toyota/Scion, Jack-EE-Boyz Equipment, North Jersey Orthopaedic Group and NutriShop for the 2015 Super SteelFit Championships.  Produced in New Jersey and entering its 3rd year, the 2015 functional fitness event series will host 4 qualifiers from April through May, and then stage its Finals at Jenkinson's Beach at the Jersey Shore on Saturday, June 20th.  Each corporate partner will receive a customized sponsorship campaign. However, Toyota/Scion, Jack-EE-Boyz and North Jersey Orthopaedic Group are all designated as official partners, inclusive of category exclusivity, and they will also receive a host of other promotional benefits.

October, 2014 - RWJ agrees to terms with Unite Half Marathon

PSE has agreed to terms with Robert Wood Johnson (RWJ) University Hospital to become the official "medical center" for CGI Racing's Unite Half Marathon which is held in April of 2015 on the campus of Rutgers University.  RWJ will receive a host of sponsorship benefits including category exclusivity, logo ID/branding, internet, display space, database marketing, promotional opportunities and more as part of its corporate partnership.


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