On behalf of the 2014 Super SteelFit Championships, PSE has secured a number of corporate partners for the fitness event series which kicks off April 26th. PSE has agreed to terms with Legends Body Sports (sports drink), Chef Robert Irvine’s Fit Crunch bars, Schuylkill Valley Sports, Born to WOD and Caveman Cookies. Each partner will receive various marketing benefits including but not limited to product placement, display areas, branding, and Internet and social media.
PSE has signed sponsorship terms with Goya Foods, based in Secaucus, New Jersey, to become a corporate partner of Field Station: Dinosaurs theme park also based in Secaucus. Goya Foods will become the presenting sponsor to the Dinosaurs Feast, which is administered twice per day. Additionally, Goya Foods will receive sampling opportunities, tickets for sales incentive programs, client entertainment and employee family appreciation, Internet exposure and social media engagement and a school-based community outreach initiative that further cements Goya Foods as a community-minded, family-friendly brand.
PSE has once again agreed to sponsorship terms with Hyundai Motor Company to continue as the Official Vehicle of the 17th Newport Concert Series located at the Newport Yachting Center in downtown Newport, RI. Hyundai will continue to receive automotive exclusivity, signage, auto displays, tickets and other promotional opportunities; however, Hyundai will now have on-site vehicle activation across 15+ concerts throughout the summer and early fall in 2014.
PSE has agreed to sponsorship terms with Atlas Power Wraps and Champion System for the upcoming SteelFit Championships held in New Jersey from April through June. Atlas Power Wraps & Champion System will each receive social media integration & database marketing opportunities. Each partner will activate around the partnerships. Atlas Power Wraps will produce co-branded wraps for athletes – SteelFit Championships and Warrior Wellness Center logos – and provide coupons to all athletes and spectators. Champion System will outfit the SteelFit Championships staff and television talent in its apparel, and use SteelFit championships as a platform to launch its new fitness focused apparel line.
PSE has once again renewed terms with Newport Waterfront Events (NWE), part of Newport Harbor Corporation, based in beautiful Newport, RI. PSE will continue to handle sponsorship sales for the quintessential New England harbor town community, known as “the City by the Sea.” NWE produces a myriad of special events throughout the spring through fall seasons from the local popular Chowder Fest to the Newport Concert Series to the well-established Newport International Boat Show, and much more. After two successful sales years, PSE will continue to work to renew existing sponsorships as well as build up the corporate sponsorship portfolio across all NWE’s events.
PSE has agreed to terms with Sunsweet Growers on a sponsorship
program for the Chowder Cook-Off held in
PSE has secured NutriShop as the official nutritional retail outlet for the SteelFit (formerly SuperFit) Championships in 2014. NutriShop will receive category exclusivity, branding, Internet and Web Site visibility, television advertising, and display at four (4) event qualifiers held in NJ National Guard armories and the Finals held at Jenkinson’s Beach at the Jersey Shore.
On behalf of the SteelFit Championships (formerly SuperFit Championships), PSE has renewed corporate partnership terms with the New Jersey National Guard, JAG Physical Therapy, and the North Jersey Orthopedic Group for the fitness event series. Each official partner will receive category exclusivity in its designated category and a host of branding, Internet & social media, display, and other promotional opportunities at all 4 event qualifiers and the Finals on the beach at the Jersey Shore on June 21st 2014.
For the eighth straight year, PSE has agreed to sponsorship terms with Janus Funds on behalf of its client the New York City Triathlon, held in early August 2014. Janus Funds will continue as the title partner to the 8th Annual Janus Peak Performance Challenge (JPPC), a race-within-a-race targeted to financial advisors in New York City. Janus Funds will remain as the Official Asset Manager of the race and will receive category exclusivity, branding, Internet, television advertising and various promotional opportunities. Janus Funds will maintain an increased VIP area footprint within the Finish Line Festival in Central Park to accommodate the increasing number of participants in the Janus PPC and will also continue to provide its ever-popular post-race Janus-branded "pedicab" service to the triathletes as activation.