On behalf of the Super SteelFit Championships and its finals held on the beach at Jenkinson’s Beach at the Jersey Shore, PSE has secured a number of premier exhibitors, in addition to all the official corporate partners, for the one-day beach competition. Ares Sports Rub, College Hunks Hauling Junk, Muscle Milk, Caveman Cookies and Body Glove Surge Energy will all exhibit at the June 21st finals.
PSE has been retained by the Annapolis Yacht Club to handle sponsorship sales for its prestigious Annapolis to Newport Race held in June 2015. The race alternates each year with the Newport to Bermuda Race. PSE will handle all aspects associated with sponsorship sales including but not limited to developing sales materials, researching & prospecting, conceptualizing sponsorship inventory, and sales solicitation for the world class lifestyle yachting event.
JetBlue Airways has signed sponsorship terms with the New York City Triathlon held August 1-3rd this year. JetBlue will be the official category exclusive airline for the triathlon. Additionally, JetBlue will receive naming rights to the JetBlue Baggage Zone where racers pick-up their belongings at the finish line area after being transported from the transition areas. JetBlue will receive Internet, branding, promotional opportunities and will activate their display space at the finish line festival by hosting the athlete-favorite JetBlue timing receipt service. JetBlue logo ID will be displayed on the receipt.
PSE has inked terms with Scion automotive on a sponsorship for the Super SteelFit Championships. Scion will become the official and exclusive automotive for the fitness series competition. As part of the partnership, Scion will receive the following but not limited to marketing benefits, signage and branding, vehicle displays, promotional opportunities, Internet and social media visibility, and database marketing.
On behalf of the 2014 Super SteelFit Championships, PSE has secured a number of corporate partners for the fitness event series which kicks off April 26th. PSE has agreed to terms with Legends Body Sports (sports drink), Chef Robert Irvine’s Fit Crunch bars, Schuylkill Valley Sports, Born to WOD and Caveman Cookies. Each partner will receive various marketing benefits including but not limited to product placement, display areas, branding, and Internet and social media.
PSE has signed sponsorship terms with Goya Foods, based in Secaucus, New Jersey, to become a corporate partner of Field Station: Dinosaurs theme park also based in Secaucus. Goya Foods will become the presenting sponsor to the Dinosaurs Feast, which is administered twice per day. Additionally, Goya Foods will receive sampling opportunities, tickets for sales incentive programs, client entertainment and employee family appreciation, Internet exposure and social media engagement and a school-based community outreach initiative that further cements Goya Foods as a community-minded, family-friendly brand.
PSE has once again agreed to sponsorship terms with Hyundai Motor Company to continue as the Official Vehicle of the 17th Newport Concert Series located at the Newport Yachting Center in downtown Newport, RI. Hyundai will continue to receive automotive exclusivity, signage, auto displays, tickets and other promotional opportunities; however, Hyundai will now have on-site vehicle activation across 15+ concerts throughout the summer and early fall in 2014.
PSE has agreed to sponsorship terms with Atlas Power Wraps and Champion System for the upcoming SteelFit Championships held in New Jersey from April through June. Atlas Power Wraps & Champion System will each receive social media integration & database marketing opportunities. Each partner will activate around the partnerships. Atlas Power Wraps will produce co-branded wraps for athletes – SteelFit Championships and Warrior Wellness Center logos – and provide coupons to all athletes and spectators. Champion System will outfit the SteelFit Championships staff and television talent in its apparel, and use SteelFit championships as a platform to launch its new fitness focused apparel line.
PSE has once again renewed terms with Newport Waterfront Events (NWE), part of Newport Harbor Corporation, based in beautiful Newport, RI. PSE will continue to handle sponsorship sales for the quintessential New England harbor town community, known as “the City by the Sea.” NWE produces a myriad of special events throughout the spring through fall seasons from the local popular Chowder Fest to the Newport Concert Series to the well-established Newport International Boat Show, and much more. After two successful sales years, PSE will continue to work to renew existing sponsorships as well as build up the corporate sponsorship portfolio across all NWE’s events.