PSE’s Sponsorship Promotions unit has been retained by Sunsweet Growers, Inc. to execute an event sampling program at the Freihofer’s Run for Women in Albany, NY on May 31st to June 1st 2013. PSE will be responsible for all pre-event coordination, operations, promotional and collateral production, event day staffing, and sampling execution.
Duane Reade has been secured by PSE as the naming rights partner to the New York City Triathlon’s two-day Sports & Fitness Expo held July 12-13th at the Hilton Hotel in midtown Manhattan. The expo attracts over 15,000 attendees over the two days. As part of the comprehensive sponsorship campaign, Duane Reade will receive dominant branding & display space at the expo and throughout race day. The “Duane Reade Sports & Fitness Expo” will be communicated as such in various media partnerships and collateral pieces. The expo will also be featured on the NYC Triathlon’s one-hour broadcast with Duane Reade receiving name recognition and logo ID on-screen. Duane Reade will also receive major Internet visibility, database marketing opportunities, commercial advertising, pass thru rights to vendors, and a host of other promotional opportunities aligned with the premier race weekend.
On behalf of the New York City Triathlon, PSE has agreed to sponsorship terms with Chrysler Group LLC and its Jeep brand. Jeep will become the official automotive of the New York City Triathlon held this July. Additionally, Jeep will receive category exclusivity, branding, entries, Internet visibility, advertising in television broadcast, logo ID on pre-event marketing, database marketing and a host of other sponsorship benefits. Jeep will also receive on-site vehicle displays at the 2-day expo and at the finish festival in Central Park as well as Pace Car and SAG Vehicle integration on race day.
PSE has agreed to terms with Men’s Fitness on a sponsorship program for the 2013 SuperFit Championships. Men’s Fitness will be able to pass through rights to three vendors – Powerful Yogurt, Maximum Human Performance and Body Fortress. Each of the vendors will receive on-site display opportunities, item insert, Internet visibility, social media and more. The vendors along with Men’s Fitness will support the fitness competition with e-mail blasts and social media. The 2013 SuperFit Championships will host qualifying rounds throughout New Jersey beginning April 20th with a championship on Jenkinson's Beach at the Jersey Shore on June 22nd 2013.
PSE has reached a multi-year partnership with Sea Bags to become an official sponsor for the Newport International Boat Show, held in mid-September in Newport, RI. Sea Bags will receive display space, product sales integration, branding, Internet exposure and other promotional opportunities.
Nirvana Natural Spring Water has agreed to a multi-event, multi-season long sponsorship platform with Newport Yachting Center (R.I.) and its stable of premier special events. Nirvana Natural Spring Water and its sister brand 6 Degrees will receive a host of traditional marketing benefits including exclusivity, signage, hospitality, Internet, product placement & sales, table display and more at the following but not limited to events; Chowder Fest, Sunset Music Concert Series, Reggae Fest, Newport International Boat Show and BBQ & Blues Festival. Nirvana will activate its sponsorship by producing customized co-branded kiosks for product sales throughout the multi-season long campaign.
PSE has agreed to sponsorship terms with Hyundai Motor Company to continue as the Official Vehicle of the 16th Annual Nantucket Nectars Sunset Music Concert Series located at the Newport Yachting Center in downtown Newport, RI. Hyundai will continue to receive exclusivity, signage, auto displays and other promotional opportunities; however, Hyundai will now have on-site vehicle activation across all 12+ concerts throughout the summer in 2013.
PSE has agreed to sponsorship terms with General Nutrition Centers (GNC) for the 2013 SuperFit Championships. GNC will receive a host of traditional marketing benefits for its support including but not limited to branding, Internet exposure, database marketing, on-site displays, and exclusivity. GNC will also activate around its sponsorship by offering if Gold Club Members special SuperFit Championships benefits.
PSE has signed a sponsorship agreement with That Gummy Guy on behalf of the 2013 Inaugural SuperFit Championships. That Gummy Guy will receive a host of traditional and non-traditional marketing benefits as the official energy gummy for the fitness series competition, which will host five qualifiers and a championship. That Gummy Guy will receive branding, Internet, entrants, exclusivity, and partnerships with selected CrossFit boxes and the Wounded Warrior Project.