PSE has been retained by the Greater Fort Lauderdale Food & Wine Festival to build a corporate sponsorship portfolio. PSE will provide a multi-level sponsorship sales outreach program to procure sponsors for the January 10-16, 2022 and 2023 festivals. PSE will be tasked with securing all levels of sponsorship including title, presenting, official, participating and on-site sponsors.
PSE has agreed to sponsorship terms with Jamaica Tourism to become a sponsor of the Montclair Jazz Festival's Summer Soundcheck Concert Series. Jamaica Tourism will support the August 7 and August 14 outdoor Saturday concerts in Montclair, NJ. Jamaica Tourism will promote its island offerings and events such as the Jamaica Blues & Jazz Festival held in February to all Soundcheck attendees.
On behalf of the Montclair Jazz Festival, PSE renewed terms with BMW to sponsor the 2021 Soudcheck Series, a summer jazz concert series. As part of the partnership, which includes two live concerts in July, BMW will receive a host of marketing benefits and activate on-site with vehicle displays. The concerts are scheduled for July 15 and July 22.
PSE has agreed to sponsorship terms with Bangarang Foods, U.S. Navy, Illinois Air National Guard, Super Coffee, WOD & Done, T-Mobile, Bondi Brand, Yolked and River Bend CBD to support individual Savage Races throughout the remainder of the 2021 race series. Savage Race will stage more races in Chicago, Pennsylvania, Maryland, Dallas, TX, Georgia and Florida to finish out the 2021 race series. In total, Savage Race will stage 13 races this year. Each of the partners receive customized marketing benefits as part of their package.
PSE has been selected by Mercury Event, LLC to handle all aspects of sponsorship sales for the premier race production company in California. As a national leader in developing sponsorship portfolios for events, PSE will begin to build a robust corporate sponsorship portfolio for each of Mercury Event running races, including Run Laughlin Half Marathon (NV) Havasu Half Marathon (AZ) and the BRA Run race series.
Sunsweet Growers, who for the past eight years, has consistently retained PSE each year to handle sponsorship research, negotiation and sampling, and has hired PSE to handle its Sierra Trail Bites' community outreach and sampling in the Los Angeles County, California market. PSE will identify key, targeted events and programs in the community that match Sierra Trail Bites' demographic and psychographic, negotiate terms and then execute on-site sampling, trial and education in a turnkey manner.
PSE has agreed to sponsorship terms with Celsius Energy Drink to sponsor its client, premier obstacle course race series, Savage Race. Celsius will sponsor Savage Races during its Fall swing, including races in Maryland, Georgia, Dallas, TX and Florida, as the world-class race series finishes its strong 2021 season.
Celsius Energy Drink will receive on-site activation opportunites, promotional assets, branding, communication outlets, website and email visibility and more as part of the program.
PSE has again secured sponsorship terms with Lincoln of Wayne and Cricket Wireless for its client, Jazz House Kids and the Montclair Jazz Festival, which will be staging a Downtown Jamboree on September 25-26 in Montclair, NJ.
Lincoln of Wayne will receive a host of marketing benefits as it returns as the official vehicle of the Montclair Jazz Festival. Lincoln of Wayne will be the exclusive automotive and receive dominant on-site exposure, branding, internet visibility, hospitality options, database marketing and more as part of the campaign. They will also activate through a Driven to Give program.
Cricket Wireless will continue with its Jazz House Kids Scholars program and will receive a number of marketing benefits as part of sponsoring young musicians and their efforts to advance their musical aspirations.
PSE has agreed to terms with Herff Jones and Cricket Wireless to become sponsors of the 2021 American 7's Football League (A7FL), which hosts regular season games in four (4) markets - New Jersey, Maryland, California and Florida - from April through June. Herff Jones and Cricket Wireless will receive a number of traditional marketing benefits as part of their integrated sponsorship programs. Herff Jones will also supply the A7FL with its premier National Championship trophy, as part of its partnership. The National Championship is scheduled for Sunday, July 18th in New Jersey.