The Armory Foundation has selected PSE to handle aspects associated with sponsorship sales for its properties. The Armory Foundation operates and promotes the arena in New York which houses America's premier indoor track. The Armory Foundation also stages world-class events in the arena including the Millrose Games. PSE will be charged with securing sponsorship for both the arena and select events.
On behalf of B. Lilley Productions, producers of four (4) premier air shows in the country including the world class Lauderdale Air Show, PSE has agreed to terms with Toyota to become the official automotive for the Ocean City (MD) Air Show held June 17th-18th in 2017. Toyota will receive category exclusivity, official vehicle status, multiple and strategic vehicle displays, branding, media integration, and a host of other promotional elements for the massive show which estimates attendance to be 500,000 spectators.
On behalf of MaxPreps.com, PSE once again renewed terms with the Army National Guard. For the 12th straight season, the Army National Guard will continue with its online-offline programs from September 2016 to August 2017 on maxpreps.com.
The Army National Guard will continue its flagship program by presenting the "team and national rankings" for various sports and present the Fab 5 statewide pre-season rankings.
Offline, the Army National Guard will continue as the presenting partner to the award winning Tour of Champions platform which will continue to honor 100 teams nationwide. The tours, which began with football in 2005, now encompass girls volleyball, boys' and girls' basketball and boys' and girls' soccer.
PSE will continue to handle all aspects associated with the tours including but not limited to scheduling, event coordination and execution, and local public relations.
On behalf of its client Sky Blue FC, a women's professional soccer team from NJ, PSE has signed terms with Aetna to become the title partner to Sky Blue FC's Health & Wellness Night. Aetna will receive a host of marketing benefits such as but not limited to, naming rights in all literature, category exclusivity for the game, exhibiting, hospitality, promotional opportunities, branding, special media and database marketing. The "Aetna Health & Wellness Night" is scheduled during their last game of the season, Sunday, September 25th.
PSE has agreed to terms with EnduraFit to become the presenting sponsor to the Super SteelFit Max Effort Series to be held this Fall from October to November. The new Max Effort series is an online functional fitness competition that will challenge athletes in 4-8 different weekly workouts. Based in Maryland, EnduraFit is a premier online retailer. In addition to the dominant name exposure, EnduraFit will receive category exclusivity, online visibility and advertisements, social media extensions, database marketing and much more.
PSE has been assigned a summer sponsorship and sampling initiative by Sunsweet Growers, Inc for its products, Function Water and Function Urban Detox drink. For July and early August 2016, PSE will be tasked with developing strategic partnerships throughout the country with festivals, obstacle races, triathlons and running races to initiate a product sampling campaign to the products' targeted demographic. PSE will also execute on-site sampling in a turnkey manner on behalf of Sunsweet Growers Inc.
PSE has secured Helio Patch, Power Crunch, Juice Plus, Lifting Culture, BrainGo, NutriBio, and Wheelhouse Nutrition as exhibitors for the upcoming Super SteelFit Championship Finals held this Saturday June 18th on the beach at the Jersey Shore. Super SteelFit is the premier functional fitness competition series in the Metro New York region hosting both individual championships - RX, Scaled, Executive divisions/male and female - and new to the series a Co-Ed Partner Challenge (team).
On behalf of its client, the New York Air Show, PSE has secured a sponsorship agreement with Allegiant Air for the upcoming show held September 3-4th 2016 at Stewart International Airport. The two-day military themed show attracts close to 50,000 attendees. As part of the partnership, Allegiant Air will receive advertising and branding, premier hospitality, display opportunities, social media, and many other promotional opportunities.
PSE has been chosen to handle all sponsorship sales for premier mud run series, Savage Race. PSE will be tasked with building corporate sponsorship portfolios for each of the eleven (11) Savage Race events across the country. In its 6th year, Savage Race is a 5-7 mile race with the industry's best and most challenging obstacles. Savage Race is also held in strong markets such as but not limited to Chicago, Tampa, Atlanta, Dallas, Houston, Philadelphia, and Baltimore. Savage Race will stage 11 events in 2017 as well. PSE will be in the market for dominant title and presenting partners, as well as official and participating sponsors, and exhibitors.